Principles of The Casely Group

"An ORGANIZATION is only as STRONG as it's PEOPLE... "
— Peter F. Drucker

Create a new Sanity Project

Install Sanity CLI and Initialize a Project
Set Up Schemas for Content Types
Implement GROQ Queries for Fetching Data
Deploy Sanity Studio and Manage Content

Set Up Google Ads

Set Key Event(s) to Measure in GA4 Analytics
Import Key Event(s) to Track as a Conversion in Google Ads Platform
Conduct Keyword Research for Target Market

SEO Principles

Optimize Title Tags and Meta Descriptions
Improve Site Speed and Core Web Vitals
Focus on High-Quality, Relevant Content
Build a Strong Internal Linking Structure

Create a new Next.js Project

Install Next.js Using Create-Next-App
Configure Next.js Routing and API Routes
Optimize Performance with Image and Link Components

Set Up CallRail

Configure Tracking Numbers in CallRail
Integrate CallRail with Google Ads and Analytics